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After investing in wristband passes, Disney lobbies to rewrite sheet law

4 views - published on March 28th, 2013 in Disney News tagged , , , ,

Walt Disney World has spent tighten to $1 billion building a “MyMagic+” system, that includes replacing required tickets with wireless-transmitting wristbands that offer as all-in-one park passes, room keys and credit cards.

Now Disney wants to make certain those “MagicBands” are stable by Florida law.

The hulk review is lobbying a Florida Legislature this open to rewrite a state’s sheet laws to cover a new bracelets, that Disney hopes will change a theme-park knowledge for visitors — and spin a remunerative new source of souvenirs.

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The association says a changes in state law are required as ticketing systems allege distant over a informed paper passes, both in a thesis parks and elsewhere.

“As record continues to evolve, thesis parks and other venues are means to make ticketing for guest some-more convenient,” Disney orator Bryan Malenius said. “The check being deliberate by a Legislature will assistance Florida keep adult with a fast changing approach guest knowledge party choices, including a parks.”

The denunciation is contained in a broader check that aims to forestall fake sales of theme-park passes, that Disney and others contend have spin a rapist lodge attention in Florida. But some sports fans and romantic groups contend a magnitude goes too distant and would foul block consumers from reselling tickets to football games, concerts and other events.

The legislation (HB 1353) would redefine “multiuse tickets,” a tenure that includes theme-park passes current for acknowledgment to some-more than one park or on some-more than one day. The clarification of such tickets would be stretched over a required printed media to cover any “right designed for admission.”

It would make another pointed change as well. Right now, it is bootleg to resell or send a multiuse theme-park pass to someone else after it has been used during slightest once — though usually as prolonged as a word such as “nontransferable; contingency be used by a same chairman on all days” is printed somewhere on a pass.

The check would flip that. Instead, it would be bootleg to resell any such pass, unless a sheet or venue owner’s website clearly contend a pass might be used by some-more than one person.

That change could assistance Disney in a integrate of ways. Printing such warnings will spin some-more unwieldy as a review moves divided from paper passes to wristbands. And unsightly legalese could criticise a aesthetics of a wristbands, that Disney hopes to spin into collectible souvenirs by offered customizable styles and accessories.

Lawmakers have done no tip of their attempts to accommodate Disney’s new record with a legislation. It is covenant to Disney’s change in a state Capitol, both as one of a Florida’s biggest mercantile engines and one of a many inexhaustible debate contributors.

“We are codifying that, if Disney wants to use a wristband, a button, an ID label or your phone as a sheet — as they now do — it’s their choice. And, some-more importantly, it’s their right to do so,” a bill’s sponsor, Rep. Dan Raulerson, R-Plant City, pronounced final week during a display to a House Business Professional Regulation Subcommittee.

Disney and others contend a fraud-fighting portions of a check are usually as important.

The legislation would dramatically boost a penalties for people who fraudulently resell tickets to parks and other party venues. The excellent for a first-time defilement of reselling multiuse park passes would burst from no some-more than $500 now to a limit of $10,000, and repeat violations would spin a transgression instead of a misdemeanor.

Capt. Al Rodrigues, who commands a Orange County Sheriff’s Office zone that covers Disney World, told lawmakers that a new review incited adult a convicted drug play who had switched to offered artificial theme-park passes to tourists since a existent penalties for a crime are so lax.

“He’s creation some-more income than he was in his drug years. He’s not confronting going to a sovereign cage — he’s not even confronting going to state jail. And, frankly, we don’t get shot by your antithesis when you’re offered tickets, a approach we do in a drug trade,” Rodrigues said.

Orlando-based SeaWorld Entertainment Inc., whose parks embody SeaWorld Orlando and Busch Gardens Tampa Bay, pronounced it also backs worse penalties.

“We support measures that strengthen protections for visitors to Central Florida from fake sheet schemes,” mouthpiece Becca Bides said.

A orator for Universal Orlando pronounced a review is following a emanate though would not criticism further.

Disney’s supplies seem to have drawn widespread support in a Legislature. But a bloc of consumer and free-market activists is battling tough opposite other tools of a bill.

One sustenance would announce that any sheet to an party eventuality is a form of license, rather than personal property, that a issuer could devaluate for any reason and during any time.

Another sustenance would safeguard that party venues, eventuality presenters or their agents can occupy any ticketing methods they choose, that detractors contend could embody “restricted tickets” that could not be resold during all or could be resold usually by certain outlets.

Critics contend that denunciation would eventually lead to even some-more marketplace control for Ticketmaster primogenitor Live Nation Entertainment Inc., that is also lobbying for a legislation.

“Consumers wish to possess a tickets that we buy, and we would like to have choice in a marketplace,” pronounced Bill Newton, executive executive of a Florida Consumer Action Network.

jrgarcia@tribune.com or 407-420-5414