Hulu’s house has approached intensity buyers to sign their seductiveness in a online video service, 3 sources tighten to a association told Reuters, as owners News Corp. and Walt Disney import what to do with their interests in a 5-year-old company.

The house sounded out several probable buyers as partial of an inner vital examination begun recently, though it has not perceived a grave offer, one of a sources said, vocalization on condition of anonymity since a discussions were private. It was misleading how many parties Hulu had contacted.

Hulu mouthpiece Elisa Schreiber and News Corp.’s Nathaniel Brown declined to comment. Disney had no evident comment.

News Corp. and Disney are also deliberation other options, including shopping any other out, one of a sources pronounced on Monday on condition of anonymity.

Finding a customer will be formidable since many of Hulu’s contracts with networks for programs are brief term, according to Michael Pachter, an researcher with Wedbush Securities in Los Angeles who follows Hulu competitors Netflix and Coinstar.

“Nobody will buy them unless they can repair calm costs in a long-term agreement,” pronounced Pachter. “The value is formed on a distinction potential, and but certainty about costs no receptive bidder will step up.”

The dual media companies have for years pondered a instruction of a use that now has some-more than 3 million subscribers to a reward use and final year generated income of about $700 million.

A third owner, NBC primogenitor Comcast, gave adult corporate control as a condition of shopping NBC Universal.

The owners shopped Hulu before, rejecting bids in 2011. It also deliberate an initial open charity in 2010.

In October, Hulu paid private equity association Providence Equity Partners $200 million for a 10 percent interest in a venture.